As an SEO copywriter I am often asked how submitting press releases can benefit an SEO campaign. This is probably because press releases are historically associated with branding, spreading a story and very little else. Thanks to the online marketing revolution, press releases are now able to work on another level too, and that is part of an effective linking campaign.

There is more to search engine optimisation than simply cleaning up the code on your site and tweaking your online presence to meet the ever elusive search engine compliancy guidelines. Effective campaigns also pay attention to off-site activities too, and press releases are an ideal activity to create a bigger footprint online by targeting longtail keywords that link back to your website.

Where you won’t really want to optimise a page for ‘best integrated SEO agency in North Essex’, you can write an effective press release that not only shouts your strengths for potential clients or customers to see, but also tell search engines that that the longtail keyword is part of the bigger picture and what you are about.
There are a number of tips and tricks for writing a press release that will benefit an SEO campaign, and of course you need to know the best online news networks to submit them to for the widest distribution and the best visibility. It’s not just knowing how press releases are beneficial to SEO, it is also understanding how to make the most out of every press release submitted.